Challenge

Taber Trade asked Identica to help with creation of a brand that would meet the requirements of the modern girl who likes to look beautiful and stylish. This new brand would give this girl opportunity to be able to update her jewellery and hair accessories every month.

Insight

We realised how important is it to combine elegance, style and affordability of all the products within the Lady Pink brand and reflect it in the brand assets and communication with their customers.

Solution

Identica created the image of the brand on the basis of the duality of the brand’s characteristics – its refinement and audacity. This formed the basis for the design of the logo and all packaging for jewellery and accessories. We also developed a merchandising display unit along with the brand communication.

Client

Lady Pink

Sector

Fashion & Beauty

Region

Russia

What we did

Identity System Design, Packaging, Marketing Communications & Production