CHALLENGE

Identica designs J2O Garden Rose, a Limited Edition created to put J2O at the centre of summer get-togethers.

INSIGHT

During the late-spring and summer months people are enjoying socialising outside and are looking for a soft drink to enhance the moment. J2O Garden Rose is a unique blend of apple, raspberry and rose flavour that is the perfect blend for those long summer days.

SOLUTION

Identica developed the name Garden Rose to bring the taste of summer to J2O and give a hint of delicious the rose flavour.  The packaging was designed to communicate the blend of fresh summer fruits and capture the spirit of summer.

We created the abstracted illustration of rose petals and fruit leaves to give an optimistic, uplifting feeling that hints at the flavours within.

Mike Nash, Associate Creative Director at Identica said, “Our design solution captures the happy moments during the summer months, when families and friends are enjoying the good weather together.”

Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: : “We’re thrilled to see the launch of J2O Garden Rose – it’s a different flavour profile from the core J2O blends, offering consumers a new, refreshing, taste experience for spring and summer soft drink occasions.”

CLIENT

Britvic

SECTOR

FMCG

REGION

UK

WHAT WE DID

Naming, Packaging Design